I think Deep Learning is the next step in computers where in studying the human brain we discover better ways to create a computer. All the big guys are working on this like Google, Microsoft and IBM. It’s not writing more lines of code, but creating a machine that can learn. There is a great article at MIT’s TechnologyReview.com
Just a little tip from Steve Jobs: People usually forget what you say, but remember how they “feel” when you said or presented something. What is the lasting impression of your marketing campaign. What do they remember in 2 weeks, what do they “feel” about it in 4 weeks.
Watch, but don’t copy competition. Google was the 17th search engine (not the first).
Optimism is an essential ingredient for innovation — Robert Noyce, Intel.
Think 10x = Think Big — Larry Page, Google
Na Pali Coast in North Kauai, Hawaii
Sometimes we are just stuck. Organizations and companies at some stage need a paradigm breakthrough. What is that next thing to move on to…. I can be difficult, but think it can happen and be very valuable.
Sometimes we grow by new things, sometimes we are just too scared to make a change. Hard to know how to take care of the user at every stage. Creative marketing and creative thinking is needed at every stage. Be more user-centric.
Yes a paradigm breakthrough is needed.
My quick thoughts:
It is hard for an east coast culture to build a billion dollar tech company. (but not impossible) They think too much financial and not what would users want and fun to build.
Some people are great managers, but don’t know how to take a company to the next level. We all have our place.
Like Steve Jobs, in marketing use 5th to 6th grade language with three simple points. In many campaigns one has only about 2-4 seconds to capture attention. People make purchase decisions based on EMOTION, not logic. So how does the campaign “FEEL“.
Priest Lake, Idaho
Many top CEO’s from General Electric to Walmart to Army generals have these “gut” feelings about things, sometimes called “seeing around the corner”. Is it real or fake. Most of the time they seem correct in hindsight. I understand that psychologists have studied this and came to the conclusion that the sub-conscious brain is looking at trends, data, past history, competition, user complaints and finances and coming up with certain predictions. It usually comes as a feeling, but if ones takes time to think about it the data is also available.
For example a CEO may say: “that marketing campaign is wrong”, maybe a correct feeling, but why. Maybe it does not connect with users, too wordy, wrong words or just boring.
Here is a reference: When to trust your gut feeling by Jack Welch (General Electric)
Also look at these quotes from BrainyQuote.
Sometimes when we are building a generic platform we make the mistake of spending too much time analyzing a single product. We want to know how an article, title or product did so we can decide if we should do more of the same on the platform.
But remember in establishing a platform many items need to be added so:
1. users can get almost anything, so they come back looking for more of anything.
2. the “long tail” effect works.
3. we get lots of search traffic (Google SEO) from many items that draws in many possible users and customers.
Yes, but what we promote in marketing could use some analysis, but not necessarily what we put on the platform. This assumes the cost of a product, article or title is low.
Do creative things over email, if you can, save email for less productive time of day. (of course don’t ignore anything important) When you are most peaked and alert do creativity. There might be something new to invent today. Maybe a new way to do an old thing. Maybe a new technology for a new or old thing.
Growth Hacking is a creative analytical marketing used by many technology startups. In Growth Hacking there is a careful dance between creativity and analytics. In the old days one would do A B testing. Well that’s great to find the best horse to ride on, but it will not take you to a new paradigm where transportation is now an invention by Henry Ford called the “Horseless carriage” — p.s. why is the word “horse” in there???
Get fresh ideas, from anywhere…
Where is anywhere? Learn something new, try something new, travel where you have never been and watch your creative self come alive with new ideas.