Tag Archives: long tail

Why are you doing the wrong analysis

Sometimes when we are building a generic platform we make the mistake of spending too much time analyzing a single product.  We want to know how an article, title or product did so we can decide if we should do more of the same on the platform.

 

But remember in establishing a platform many items need to be added so:

1.  users can get almost anything, so they come back looking for more of anything.

2.  the “long tail” effect works.

3.  we get lots of search traffic (Google SEO) from many items that draws in many possible users and customers.

 

Yes, but what we promote in marketing could use some analysis, but not necessarily what we put on the platform.  This assumes the cost of a product, article or title is low.