Monthly Archives: January 2015

Build a New Technology Company

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My quick thoughts:

It is hard for an east coast culture to build a billion dollar tech company. (but not impossible)   They think too much financial and not what would users want and fun to build.

Some people are great managers, but don’t know how to take a company to the next level.  We all have our place.

Like Steve Jobs, in marketing use 5th to 6th grade language with three simple points.  In many campaigns one has only about 2-4 seconds to capture attention. People make purchase decisions based on EMOTION, not logic. So how does the campaign “FEEL“.

Priest Lake, Idaho

Priest Lake, Idaho

 

The “Gut” Feeling – What is This?

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Many top CEO’s from General Electric to Walmart to Army generals have these “gut” feelings about things, sometimes called “seeing around the corner”.  Is it real or fake.  Most of the time they seem correct in hindsight. I understand that psychologists have studied this and came to the conclusion that the sub-conscious brain is looking at trends, data, past history, competition, user complaints and finances and coming up with certain predictions.  It usually comes as a feeling, but if ones takes time to think about it the data is also available.

For example a CEO may say:  “that marketing campaign is wrong”, maybe a correct feeling, but why. Maybe it does not connect with users, too wordy, wrong words or just boring.

Here is a reference: When to trust your gut feeling by Jack Welch (General Electric)

Also look at these quotes from BrainyQuote.

Why are you doing the wrong analysis

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Sometimes when we are building a generic platform we make the mistake of spending too much time analyzing a single product.  We want to know how an article, title or product did so we can decide if we should do more of the same on the platform.

 

But remember in establishing a platform many items need to be added so:

1.  users can get almost anything, so they come back looking for more of anything.

2.  the “long tail” effect works.

3.  we get lots of search traffic (Google SEO) from many items that draws in many possible users and customers.

 

Yes, but what we promote in marketing could use some analysis, but not necessarily what we put on the platform.  This assumes the cost of a product, article or title is low.