There is a very big connection between creativity and music. Creativity is just connecting things together. Music connects many areas of the brain together. Playing music connects the right and left sides of the brain. I have heard that some companies have a tendency to hire engineers that also have a major in music because these type of people tend to be the most creative.
Here is a great article on this in Huffington Post and also in Quora.
Music and Piano
Books Helping Me in My latest Research Project:
Many top CEO’s from General Electric to Walmart to Army generals have these “gut” feelings about things, sometimes called “seeing around the corner”. Is it real or fake. Most of the time they seem correct in hindsight. I understand that psychologists have studied this and came to the conclusion that the sub-conscious brain is looking at trends, data, past history, competition, user complaints and finances and coming up with certain predictions. It usually comes as a feeling, but if ones takes time to think about it the data is also available.
For example a CEO may say: “that marketing campaign is wrong”, maybe a correct feeling, but why. Maybe it does not connect with users, too wordy, wrong words or just boring.
Here is a reference: When to trust your gut feeling by Jack Welch (General Electric)
Also look at these quotes from BrainyQuote.
Sometimes when we are building a generic platform we make the mistake of spending too much time analyzing a single product. We want to know how an article, title or product did so we can decide if we should do more of the same on the platform.
But remember in establishing a platform many items need to be added so:
1. users can get almost anything, so they come back looking for more of anything.
2. the “long tail” effect works.
3. we get lots of search traffic (Google SEO) from many items that draws in many possible users and customers.
Yes, but what we promote in marketing could use some analysis, but not necessarily what we put on the platform. This assumes the cost of a product, article or title is low.
Do creative things over email, if you can, save email for less productive time of day. (of course don’t ignore anything important) When you are most peaked and alert do creativity. There might be something new to invent today. Maybe a new way to do an old thing. Maybe a new technology for a new or old thing.
Growth Hacking is a creative analytical marketing used by many technology startups. In Growth Hacking there is a careful dance between creativity and analytics. In the old days one would do A B testing. Well that’s great to find the best horse to ride on, but it will not take you to a new paradigm where transportation is now an invention by Henry Ford called the “Horseless carriage” — p.s. why is the word “horse” in there???
Get fresh ideas, from anywhere…
Where is anywhere? Learn something new, try something new, travel where you have never been and watch your creative self come alive with new ideas.
Tenacious – a great word to describe how one needs to just keep going. Don’t give up on a great idea. Some creative business ideas just do not take off because the visionary gave up too soon.
Five great points on Christian Leadership:
1. Pray and Coordinate with God. Working with a higher power (God) can help a lot to get your vision and direction very clear.
Please view this short video on Christian Leadership.
2. Dream big but find a small niche you can be number one
3. Build a great team of people
4. Never give up, at least don’t give up too soon
5. Inspire the people on your team
Christian Leadership
The Importance of Creative SEO in Marketing
Not many years ago, salesmen or marketers would do door-to-door marketing, and then came the telemarketers who would call you on the home phone and talk about their products and services. Nowadays, it is the age of digital marketing, where time is at a premium. Gone are the days of yellow pages where searches were based on the categories of services, searches these days are conducted on the digital media and the search engines have taken over. With millions of searches conducted online, how does a marketer ensure that his product or business garners attention? Search Engine Optimisation (SEO) is therefore a concept which the marketers can only ignore at their own peril.
For the uninitiated, SEO is the technical term used to explain your business in a few keywords. When a search is made on any of the search engines like Google, Yahoo or Bing, a series of complicated steps are followed by these search engines to bring you the search results. The sites which will feature in the top 10 of the search results are decided by the search engine based on the keywords and their combinations. So for an advertiser or a marketer, these keywords become a matter of immense importance, because these keywords will determine whether your business will get due attention or not.
Enter the creativity in marketing! You need to conduct keyword research on not just the relevant words but also their combinations, synonyms and similar words. The SEO is a continuous process where the keywords are tweaked regularly based on the search engine feedbacks and data analysis. For effective marketing it is also imperative that the content in the pages is relevant, has good linkages to more information and keywords are not all concentrated together.
An intelligent marketing technique does not only involve creativity but it also need to be integrative. The aim of SEO may be to attract more traffic to your content, but it is equally important to capture the interest of the audience, inform it and then retain it for future reference. Digital marketing therefore forms a big chunk of the total advertising spend for all the big companies. And search marketing forms a dominant percentage of it. SEO is therefore a specialised arm of the marketing department and it wouldn’t be an exaggeration to say that SEO is actually driving the marketing philosophy of many businesses now.
November 3, 2014