To be creative, one must start somewhere. Creativity is bringing things together. But just brain-storm and consider things even outside the box, things that are impossible to achieve (so we think). Try a different mathematical solution, a different marketing or engineering solution. Success sometimes comes by just tweaking things just a little.
Consider the configuration of artificial intelligence and deep learning neural networks. There are so many ways to configure and initialize them. So many different types of neural nodes and ways to mathematically connect the nodes also called Perceptrons.
A person who never made a mistake never tried anything new — possibly said by Albert Einstein
Here is a great set of project results to consider for stimulating creativity in Machine Learning…
Higgs Boson Machine Learning Challenge