Creativity is needed in the area of brain–computer interface (BCI). So far the interfaces seem too crude and pre-historic. Both invasive and noninvasive methods seem like dinosaurs. The noninvasive approach of electroencephalography using probes on the skin of the brain is still too far away from the neural action. The invasive approach is having to decide where in the brain to connect to. There is a great overview on Wikipedia. These are just my thoughts today.
I have talked about this before, but some organizations and companies at some stage need a paradigm breakthrough. Lets look at the BCI technology that is looking for new ways for the brain to talk directly to the computer. BCI is Brain to Computer Interface.