People Purchase on Emotion

Feelings speak loader than thoughts and reasonings….so its not the product that is better, but the one that feels the best. Even comparison charts help in sales, but understand then the user pulls out the credit card for a purchase, it was most of the time where the emotions have dictated.

 

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Ham Radio Receiver, Radio Astronomy – build your own

Look at this Ham Radio: Gqrx is a software defined radio receiver powered by the GNU Radio SDR framework and the Qt graphical toolkit.

Look at this Ham Radio: receiver.

Consider a SDR (software designed radio) on this site, let your PC control the Radio parameters.

Consider GNU Radio as a great software option for Ham Radio.

Consider Amateur Radio Astronomy, also this site, and this NASA site.

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Technical Books that have helped me…

Here is a list of books, at least have helped me in creativity, leadership and marketing:

  • Creativity, Inc by Ed Catmull (Pixar story)
  • Good to Great by Jim Collins
  • The Presentation Secrets of Steve Jobs by Carmine Gallo
  • Win by Frank Luntz
  • Blue Ocean Strategy
  • Only the Paranoid Survive – Andy Grove
  • EntreLeadership by Dave Ramsey
  • The Steve Jobs Way by Jay Elliot
  • Emotional Design by Donald Norman
  • The Essential Drucker by Peter Drucker
  • Jack Welch and the 4E’s of LEADERSHIP by Jeffrey Krames

Here is a full list including ones from my current research project.

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