Category Archives: Leadership

Technical Books that have helped me…

Here is a list of books, at least have helped me in creativity, leadership and marketing:

Creativity, Inc by Ed Catmull (Pixar story)
Good to Great by Jim Collins
The Presentation Secrets of Steve Jobs by Carmine Gallo
Win by Frank Luntz
Blue Ocean Strategy
Only the Paranoid Survive – Andy Grove
EntreLeadership by Dave Ramsey
The Steve Jobs Way by Jay Elliot
Emotional Design by Donald Norman
The Essential Drucker by Peter Drucker
Jack Welch and the 4E’s of LEADERSHIP by Jeffrey Krames

Here is a full list including ones from my current research project.

Yes, Recreate and Reinvent….

Yes, time to re-create your company and yourself. Keep reinventing yourself and become the person you were created to be… If you run a company, Keep reinventing the company and become the company you were created to be…#creativity #innovation @DrewHaninger
3 retweets 2 likes in just 5 minutes

Kauai, Hawaii, surfers from my 4k video camera

Programming and Marketing

Programming is all about logic and mathematics. Marketing is all about ‘feelings’, it just has to feel right to sell. So use ‘logic’ to design and build a product that ‘feels right’ so it will sell. Marketing and branding is all about connecting to users emotions. In branding how it is worded and how it looks is BIG.

Beauty helps us in creativity

The “Gut” Feeling – What is This?

Leave a reply

Many top CEO’s from General Electric to Walmart to Army generals have these “gut” feelings about things, sometimes called “seeing around the corner”. Is it real or fake. Most of the time they seem correct in hindsight. I understand that psychologists have studied this and came to the conclusion that the sub-conscious brain is looking at trends, data, past history, competition, user complaints and finances and coming up with certain predictions. It usually comes as a feeling, but if ones takes time to think about it the data is also available.

For example a CEO may say: “that marketing campaign is wrong”, maybe a correct feeling, but why. Maybe it does not connect with users, too wordy, wrong words or just boring.

Here is a reference: When to trust your gut feeling by Jack Welch (General Electric)

Also look at these quotes from BrainyQuote.