Author Archives: Drew Haninger

Technical Books that have helped me…

Here is a list of books, at least have helped me in creativity, leadership and marketing:

  • Creativity, Inc by Ed Catmull (Pixar story)
  • Good to Great by Jim Collins
  • The Presentation Secrets of Steve Jobs by Carmine Gallo
  • Win by Frank Luntz
  • Blue Ocean Strategy
  • Only the Paranoid Survive – Andy Grove
  • EntreLeadership by Dave Ramsey
  • The Steve Jobs Way by Jay Elliot
  • Emotional Design by Donald Norman
  • The Essential Drucker by Peter Drucker
  • Jack Welch and the 4E’s of LEADERSHIP by Jeffrey Krames

Here is a full list including ones from my current research project.


Can or Cannot? — just Dream

“Whether you think you can, or you think you can’t…. You are right.” — Henry Ford

All great things begin with a vision…. a dream — Estée Lauder

“When I thought I couldn’t go on, I forced myself to keep going. My success is based on persistence, not luck.” — Estée Lauder

“Inventors must be poets so that they may have imagination.” — Thomas Edison


Yes, Recreate and Reinvent….

Yes, time to re-create your company and yourself. Keep reinventing yourself and become the person you were created to be… If you run a company, Keep reinventing the company and become the company you were created to be…#creativity #innovation @DrewHaninger
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Kauai, Hawaii, surfers from my 4k video camera

Kauai, Hawaii, surfers from my 4k video camera

EEG, BMI — Imaginary Movements

EEG Classification of Different Imaginary Movements within the Same Limb…Great article highliting the importance of goal-oriented imaginary in the bio-feedback loop.

Fully Online Multicommand Brain-Computer Interface with Visual Neurofeedback Using SSVEP Paradigm

Neural coding of basic reward terms of animal learning theory

Brain-computer interfaces: a powerful tool for scientific inquiry