Just a little tip from Steve Jobs: People usually forget what you say, but remember how they “feel” when you said or presented something. What is the lasting impression of your marketing campaign. What do they remember in 2 weeks, what do they “feel” about it in 4 weeks.
Watch, but don’t copy competition. Google was the 17th search engine (not the first).
Optimism is an essential ingredient for innovation — Robert Noyce, Intel.
Think 10x = Think Big — Larry Page, Google