Monthly Archives: December 2014

Dancing with Creativity and Analytics

Growth Hacking is a creative analytical marketing used by many technology startups. In Growth Hacking there is a careful dance between creativity and analytics. In the old days one would do A B testing. Well that’s great to find the best horse to ride on, but it will not take you to a new paradigm where transportation is now an invention by Henry Ford called the “Horseless carriage” — p.s. why is the word “horse” in there???