Do creative things over email, if you can, save email for less productive time of day. (of course don’t ignore anything important) When you are most peaked and alert do creativity. There might be something new to invent today. Maybe a new way to do an old thing. Maybe a new technology for a new or old thing.
Growth Hacking is a creative analytical marketing used by many technology startups. In Growth Hacking there is a careful dance between creativity and analytics. In the old days one would do A B testing. Well that’s great to find the best horse to ride on, but it will not take you to a new paradigm where transportation is now an invention by Henry Ford called the “Horseless carriage” — p.s. why is the word “horse” in there???